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售價:1292  |
| 搜尋參考資料: 1.SVP - Brand Marketing Job at GoDaddy in SCOTTSDALE ... https://www.linkedin.com/jobs2/view/158809193?refId=0f091371-54e2... The SVP will be charged with helping GoDaddy develop their brand marketing strategy and helping ... services marketing ... Technology and Services, and ... https://issuu.com/ekonomsko-poslovnafakultetamaribor/docs/cgm... Microeconomics. 8/E ... shape the international marketing strategy adaptation in marketing ... J. 2011. Services Marketing: people, technology ... highered.mheducation.com/.../student_view0/chapter1/chapter_quiz.html Chapter Quiz (See related pages) ... Marketing concepts: D) Level of technology: E) ... The people in Spain like to purchase products at prices they feel as bargain ... www.bgateway.com/.../marketing/write-an-e-marketing-plan Marketing » Write an e marketing plan. ... objectives and strategy 7 E-marketing plan: tactics 8 E ... sell your goods or services. The basics of marketing remain ... https://medium.com/@janwillemvanbeek/how-brands-can-survive... 3 principles for a successful disruptive marketing strategy. ... How brands can survive digital disruption ... to create services that make the lives of people ... |
詳細資料ISBN：9781944659011 叢書系列：服務行銷 規格：平裝 / 783頁 / 普通級/ 單色印刷 / 8版 出版地：台灣 內容簡介 SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY IS THE EIGHTH EDITION OF THE GLOBALLY LEADING TEXTBOOK FOR SERVICES MARKETING BY JOCHEN WIRTZ AND CHRISTOPHER LOVELOCK, EXTENSIVELY UPDATED TO FEATURE THE LATEST ACADEMIC RESEARCH, INDUSTRY TRENDS, AND TECHNOLOGY, SOCIAL MEDIA AND CASE EXAMPLES. THIS TEXTBOOK TAKES ON A STRONG MANAGERIAL APPROACH PRESENTED THROUGH A COHERENT AND PROGRESSIVE PEDAGOGICAL FRAMEWORK ROOTED IN SOLID ACADEMIC RESEARCH. FEATURING CASES AND EXAMPLES FROM ALL OVER THE WORLD, SERVICES MARKETING: PEOPLE, TECHNOLOGY, STRATEGY IS SUITABLE FOR STUDENTS WHO WANT TO GAIN A WIDER MANAGERIAL VIEW OF SERVICES MARKETING. |
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